Ina Ferrara
Bookkeeper · Consultant · QuickBooks Online Specialist
Clean books, confident decisions, and a bookkeeper who actually speaks your language.
QB Online Advanced Pro Advisor
QB Payroll Certified
English & Spanish
Free Consultation
✦ QuickBooks Advanced ProAdvisor · Las Vegas, NV
Ina Ferrara
Bookkeeper · Consultant · QuickBooks Online Specialist
Clean books, confident decisions, and a bookkeeper
who actually speaks your language.
QB Online Certified (Level 2)
QB Payroll Certified
20 Years Experience
Fluent in English & Spanish
Free Consultation
✦ QuickBooks Advanced ProAdvisor · Las Vegas, NV
✦ QuickBooks Online Advanced ProAdvisor ✦ QuickBooks Payroll Certified ✦ Las Vegas, NV ✦ Remote Clients Served Nationwide
— Who I Am
More Than a Bookkeeper. A Partner in Your Business.
I'm a certified QuickBooks Online Advanced ProAdvisor with 20 years of experience as a certified compensation professional - and a background in life coaching that shapes everything about how I work with clients.
I specialize in clean, accurate bookkeeping, confident QuickBooks team training, and reliable ongoing support for small to midsize businesses. My approach is warm, direct, and honest - and I'm known for my ability to work effectively with every personality type.
When you work with Ferrara Bookkeeping & Consulting, you don't get a faceless service. You get me - someone genuinely invested in helping you gain clarity, confidence, and control over your financial operations.
20 Years Experience
Life Coaching Background
English & Spanish
Small & Midsize Business
Local & Remote
"My style is warm, professional, honest, and direct - and I support small to midsize businesses by helping owners gain clarity, confidence, and control over their financial operations."
- Ina Ferrara
— Who I Am
More Than a Bookkeeper.
A Partner in Your Business.
I'm a certified QuickBooks Online Advanced ProAdvisor with 20 years of experience as a certified compensation professional - and a background in life coaching that shapes everything about how I work with clients.
I specialize in clean, accurate bookkeeping, confident QuickBooks team training, and reliable ongoing support for small to midsize businesses. My approach is warm, direct, and honest - and I'm known for my ability to work effectively with every personality type.
When you work with Ferrara Bookkeeping & Consulting, you don't get a faceless service. You get me - someone genuinely invested in helping you gain clarity, confidence, and control over your financial operations.
20 Years Experience
Life Coaching Background
English & Spanish
Small & Midsize Business
Local & Remote
"My style is warm, professional, honest, and direct - and I support small to midsize businesses by helping owners gain clarity, confidence, and control over their financial operations."
- Ina Ferrara
- Credentials
Certified Where It Counts.
All certifications are maintained through Intuit's annual recertification program - so you always have a QuickBooks expert who is current, qualified, and up to date on every platform update and new feature release.
QuickBooks Online Advanced ProAdvisor Level 2
Intuit Certified
QuickBooks Payroll Certified
Intuit Payroll Specialist
Certified Bookkeeper
Professional Bookkeeping
Certified Compensation Professional
20 Years of Experience
— What I Do
Every Service Your Books Need - All Through QuickBooks Online.
Offering a free consultation for all new clients. All services delivered through QuickBooks Online.
Monthly Bookkeeping
This is a Keep your finances current, accurate, and organized every single month - without lifting a finger. Your transactions are recorded, categorized, and reconciled in QuickBooks Online so you always know exactly where your business stands financially.Font
Best for: Any small business owner who wants reliable financials without spending hours doing it themselves.
Book Cleanup
Behind on your books? Whether it's a few months or a few years of disorganized records - we've seen it, and we'll fix it. We correct, organize, and update your past financial records in QuickBooks Online so you can move forward with clean, accurate books and total confidence.
Best for: Business owners who are behind, recently parted ways with a bookkeeper, or inherited a QuickBooks mess.
Account Reconciliation
Your books should match your bank. We make absolutely certain they do - every month, every account. Bank and credit card reconciliation catches errors, duplicate entries, and discrepancies before they become costly problems that affect your financial reporting.
Best for: Businesses that need verified, trustworthy financial records month after month.
QuickBooks Payroll
Pay your team accurately, on time, every pay period - without the payroll headaches. We manage full-service payroll processing through QuickBooks Online, including tax calculations, direct deposit setup, and complete payroll reporting for employees and contractors.
Best for: Small businesses with employees or a mix of W-2 staff and 1099 contractors.
QuickBooks Setup & Training
Whether you're starting from scratch or your current QuickBooks setup is a mess of duplicate accounts and wrong categories - we build it right. Then we train you and your team to use it with confidence. Personalized, hands-on QuickBooks Online training tailored to how your business actually operates.
Best for: New businesses, teams switching platforms, and owners who want to be hands-on with their own books.
1099 Filing
If you pay independent contractors $600 or more in a year, you're required to file 1099-NEC forms. We handle preparation, accuracy review, and timely filing of all your 1099s - keeping you compliant with the IRS and your contractors properly informed.
Best for: Any business using freelancers, contractors, or independent service providers.
Who I Work With
Expert QuickBooks Bookkeeping for Every Industry.
From local, Las Vegas businesses to nationwide businesses, Ferrara Bookkeeping and Consulting brings industry-aware bookkeeping expertise to every client relationship. We understand the unique financial rhythms, tax considerations, and reporting requirements of the businesses we serve. If your industry is not listed below, reach out - chances are we can help.
Real Estate & Property Management
Real estate and property management businesses require bookkeeping that goes far beyond standard financial recordkeeping. Rental income, property expenses, mortgage principal and interest separation, security deposit liability accounts, and owner distributions all need to be tracked accurately - by individual property, across multiple entities, through QuickBooks Online. A bookkeeper unfamiliar with real estate operations will not configure QuickBooks with the property-level reporting that investors and property managers require to make confident decisions. Common challenges include reconciling tenant payments with bank deposits, tracking maintenance costs by property and unit, managing multiple owner accounts simultaneously, and maintaining lender-ready records that satisfy both financing requirements and tax professionals who specialize in real estate transactions. With the Las Vegas real estate market consistently ranking among the most active in the western United States, local property investors and management companies face some of the most complex bookkeeping demands of any industry we serve.
Common Challenges: Multiple properties · owner distributions · rental income tracking · lender-ready records
Construction & Contractors
Construction and contractor businesses require bookkeeping that standard setups cannot handle without proper QuickBooks configuration - and the consequences of getting it wrong are significant. A construction bookkeeper who does not understand job costing will produce financial reports that make every project look similar, hiding the profitable jobs from the ones losing money. Accurate bookkeeping for contractors tracks costs by individual project, manages subcontractor payments and 1099-NEC filings as required by the IRS for contractors paid $600 or more, handles progress billing, manages retainage correctly in QuickBooks, and produces job profitability reports that reflect actual project performance. Equipment depreciation and lien waiver management add additional complexity that a generic bookkeeping setup will not address. With Las Vegas construction permitted projects growing significantly year over year according to the Southern Nevada Home Builders Association, local contractors face increasing bookkeeping complexity that demands a specialist - not a generalist.
Common Challenges: Job costing · subcontractor 1099s · progress billing · retainage · project profitability
Medical, Dental & Health Services
Medical, dental, and health service practices require bookkeeping that handles a level of complexity most general bookkeepers are not equipped to manage. Insurance reimbursements must be tracked separately from patient payments, provider compensation and production reports must be managed accurately, and financial recordkeeping must comply with HIPAA privacy and security requirements as defined by the Department of Health and Human Services - all through a correctly configured QuickBooks Online setup. Medical equipment financing and depreciation add additional layers that a standard bookkeeping approach will not address correctly. Common challenges include the timing difference between services rendered and insurance payment received, reconciling electronic health record billing data with QuickBooks financial records, and managing multiple provider accounts simultaneously. With the Las Vegas healthcare sector expanding rapidly in Henderson and Summerlin, the demand for specialized medical bookkeeping services across the Las Vegas Valley continues to grow - and the cost of inaccurate financial records in a healthcare practice continues to rise alongside it.
Common Challenges: Insurance reimbursements · provider compensation · HIPAA compliance · billing reconciliation
Law Firms and Legal Practices
Law firms and legal practices require bookkeeping built around compliance requirements that most general bookkeepers are not qualified to handle - and the consequences of getting it wrong extend beyond inaccurate financials. Mismanaging client trust accounts is one of the most common reasons attorneys face bar association discipline. Bookkeeping for Nevada law firms must track retainer payments accurately, manage IOLTA client trust accounts with strict separation from firm operating funds as required by Nevada State Bar Rule 1.15, track billable expenses by client and matter, and produce financial reports that satisfy both firm management and state bar compliance reviews. Retainer income recognition must align with state bar accounting rules - not standard revenue recognition practices - and every client account must be reconciled with precision that a generic QuickBooks setup will not provide without proper configuration by a bookkeeper who understands legal practice financial management.
Common Challenges: IOLTA trust accounts · retainer recognition · Nevada State Bar compliance · client expense tracking
Retail Businesses
Retail businesses require bookkeeping that accurately tracks inventory costs, reconciles point-of-sale system data with QuickBooks Online, manages vendor payment cycles, and handles the seasonal revenue patterns that affect cash flow planning throughout the year - all while maintaining the sales tax compliance that Nevada retail operations demand. Nevada sales tax rates and exemptions vary by product category and jurisdiction as administered by the Nevada Department of Taxation, and a bookkeeper who does not understand Nevada retail tax requirements exposes retail businesses to compliance errors that are entirely avoidable with the right QuickBooks configuration in place. Common challenges include reconciling POS system data with QuickBooks accurately, tracking inventory valuation and shrinkage, managing sales tax across multiple jurisdictions, and handling returns and exchanges in a way that maintains clean, accurate financial records month over month. Seasonal cash flow fluctuations add an additional layer of complexity that requires a bookkeeper who understands how retail businesses actually operate - not a generic setup that treats every business the same.
Common Challenges: POS reconciliation · Nevada sales tax · inventory tracking · seasonal cash flow
Consulting Firms and Professional Services
Consulting firms and professional service businesses require bookkeeping that tracks the financial complexity of project-based and retainer-based revenue in a way that standard bookkeeping setups are not configured to handle. Project billing must be tracked accurately, retainer income must be recognized correctly, time-based expenses must be allocated by client, and subcontractor 1099-NEC filings must be managed as required by the IRS for every contractor paid $600 or more - all through a QuickBooks Online setup built specifically for how consulting businesses operate. Common challenges include matching revenue recognition to project milestones, tracking billable versus non-billable time accurately, managing subcontractor payment documentation, and producing profitability reports by client and project that give firm owners a clear picture of which relationships and engagements are actually driving financial performance. Without that clarity, consulting firms make pricing, staffing, and growth decisions based on incomplete information.
Common Challenges: Project billing · retainer recognition · 1099 subcontractors · profitability by client
Freelancers and Self-Employed Professionals
Freelancers and self-employed professionals face bookkeeping challenges that are deceptively complex - and the cost of managing them incorrectly shows up directly in overpaid taxes, missed deductions, and IRS penalties that accurate bookkeeping through QuickBooks Online would have prevented entirely. Project income from multiple clients must be tracked accurately, quarterly estimated tax payment obligations must be managed as required by the IRS for self-employed individuals who expect to owe $1,000 or more in taxes, and deductible business expenses must be categorized correctly to capture every legitimate deduction available. Common challenges include separating business and personal finances - one of the most common and costly bookkeeping mistakes self-employed professionals make - tracking home office and business-use deductions correctly, managing 1099-NEC income from multiple clients that complicates self-employment tax calculations, and building financial records that reflect actual business performance rather than personal spending patterns. Clean, accurate QuickBooks bookkeeping gives freelancers the financial clarity to make confident decisions and approach every tax season without stress.
Common Challenges: Quarterly estimated taxes · expense tracking · 1099 income · self-employment tax
Salon & Beauty Industry
Salon and beauty businesses operate with a revenue and workforce structure that most general bookkeepers are not equipped to handle accurately in QuickBooks - and the errors that result from a generic setup compound quickly. Booth rental income must be tracked separately from service revenue, product sales must be managed with accurate cost of goods sold, tip reporting must be handled correctly for stylists and technicians, and commission structures must be tracked with precision across every pay period. On top of that, most salon businesses maintain a mix of W-2 employees and 1099 independent contractors - requiring the IRS-mandated 1099-NEC filings for every independent booth renter paid $600 or more in a calendar year. Common challenges include separating booth rental income from service revenue in QuickBooks, tracking product inventory and cost of goods sold accurately, managing tip reporting correctly, and maintaining clean payroll records across a workforce that combines employees and contractors under the same roof.
Common Challenges: Booth rental income · tip reporting · commission structures · contractor 1099s
Nonprofits and 501c3 Organizations
Nonprofit organizations require a specialized form of bookkeeping - fund accounting - that tracks income and expenses by program and fund rather than in a single combined general ledger, and standard for-profit bookkeeping practices do not address it without a bookkeeper who understands nonprofit financial management. Restricted donations must be separated from unrestricted operating funds, grant compliance reporting must be maintained with precision, and financial statements must satisfy IRS Form 990 requirements as mandated by the Internal Revenue Service for tax-exempt organizations - while simultaneously meeting the donor accountability standards and board of directors governance requirements that nonprofit leadership demands. Common challenges include tracking income and expenses by program and fund simultaneously, producing board-ready financial reports, and maintaining compliance with grant-specific restrictions that prohibit commingling of funds. Nevada nonprofit compliance adds an additional layer - including annual registration with the Nevada Secretary of State and adherence to Nevada charitable solicitation laws - that bookkeeping must reflect accurately to protect the organization's tax-exempt status.
Common Challenges: Fund accounting · grant tracking · IRS Form 990 · donor reporting · Nevada compliance
Transportation and Trucking Companies
Transportation and trucking businesses operate under compliance requirements that make accurate bookkeeping not just a financial necessity but a regulatory one - and a generic QuickBooks setup will not support those requirements without configuration by a bookkeeper who understands the transportation industry. Fuel costs, driver pay and per diem, vehicle maintenance and depreciation, and freight revenue by load must all be tracked accurately through QuickBooks Online. IFTA quarterly fuel tax filings - mandated by the International Fuel Tax Agreement - require bookkeeping records that support accurate fuel tax calculations across multiple jurisdictions every quarter, and errors in IFTA compliance create audit exposure that accurate bookkeeping prevents entirely. Common challenges include tracking expenses by individual vehicle and driver, managing IFTA quarterly fuel tax calculations, handling owner-operator settlements, and producing profitability reports by lane or route that give fleet owners the financial visibility they need to make confident operational decisions.
Common Challenges: IFTA fuel tax · driver pay · vehicle depreciation · per diem tracking · owner-operator settlements
Manufacturing Companies
Manufacturing businesses require bookkeeping that tracks the financial complexity of production at every stage - from raw material costs through work-in-progress inventory valuation to finished goods and cost of goods manufactured - and a generic QuickBooks setup will not handle it accurately without configuration by a bookkeeper who understands manufacturing operations. Production overhead allocation, vendor payment terms, and waste and spoilage tracking add layers of complexity that compound quickly when managed incorrectly. The consequences are direct and significant - incorrect cost of goods manufactured calculation leads immediately to inaccurate profit margins and flawed pricing decisions that affect every sale the business makes. Common challenges include accurately valuing inventory at each production stage, allocating overhead costs to products correctly, tracking waste and spoilage, managing vendor payment terms, and producing cost of goods sold reports that reflect actual production costs rather than estimated values that obscure true financial performance.
Common Challenges: Inventory valuation · overhead allocation · COGM tracking · production costs · waste tracking
Startups and New Businesses
The most expensive bookkeeping mistake a startup can make is getting it wrong from the beginning - and most do. According to SCORE, poor financial recordkeeping is one of the top five reasons small businesses fail within the first five years of operations. A startup that builds its financial records on a correctly configured QuickBooks Online system from day one avoids the costly book cleanup that most businesses eventually require when records are set up incorrectly, and enters every conversation with investors, lenders, and tax professionals with financials that are accurate, organized, and ready for scrutiny. Bookkeeping for startups and new businesses establishes a correct financial foundation from the first day of operations - including proper QuickBooks Online configuration, chart of accounts setup, expense tracking, and the financial recordkeeping that due diligence and compliance require. Common challenges include choosing the correct accounting method, separating startup costs from operating expenses, managing founder equity contributions, and building records that support future funding rounds or loan applications before those conversations become urgent.
Common Challenges: Financial foundation setup · startup costs · equity tracking · investor-ready records
- Getting Started
From Messy Books to Total Clarity - in Four Steps.
Book a Free Consultation
Schedule your complimentary 30-minute call. We'll talk about your business, your current books, and exactly what you need. No pressure. No obligation. No jargon - just a real conversation about how to move forward.
We Review Your Books
I take a close look at your current QuickBooks setup and financial records - identifying what's working, what isn't, and what needs to be corrected. You'll receive a clear, honest summary of exactly where things stand.
We Get to Work
Whether it's a fresh QuickBooks setup, a full book cleanup, or ongoing monthly bookkeeping - I execute with precision and keep you informed at every step. No surprises. No disappearing acts.
You Get Clarity
Clean books. Accurate reports. Confident decisions. On-time payroll. Tax-ready records. And a trusted bookkeeper in your corner every month, all year long.
— My Commitment to You
You Deserve a Bookkeeper You Can Trust Completely.
Accuracy Guarantee
Every set of books I deliver has been reviewed, reconciled, and verified for accuracy. If I make an error, I fix it - immediately and at no additional charge. Your financials are always something you can count on.
Complete Confidentiality
Your financial data is treated with the highest level of professional discretion. All client data is protected through encrypted, secure access via QuickBooks Online. Your information is never shared - ever.
On-Time Every Time
Your books, reports, and filings are delivered on schedule - no chasing, no excuses. I also record your transactions weekly in real time, so your financials stay accurate, current, and ready whenever you need them.
No Long-Term Contracts
I earn your business every single month. All services are month-to-month - you stay because the work is exceptional, not because you're locked in. That's how I prefer it.
- Common Questions
Answers to What You're Probably Already Wondering.
What does a bookkeeper actually do?
A bookkeeper records, organizes, and maintains all of your business's financial transactions - income, expenses, payroll, invoices, and bank reconciliations. Think of your bookkeeper as the person who keeps accurate financial score so you always know exactly where your business stands.
Is Ina Ferrara a certified QuickBooks ProAdvisor?
Yes. I'm a QuickBooks Online Advanced ProAdvisor (Level 2) and QuickBooks Payroll certified through Intuit's ProAdvisor program - with annual recertification to stay current on every QuickBooks update and new feature release.
Do I need QuickBooks Online before we start working together?
Not at all. If you don't have QuickBooks Online yet, I'll set it up for you from scratch as part of our engagement. If you already have it - even if it's disorganized or set up incorrectly - I'll review and fix your current setup before we move forward.
What is book cleanup and do I need it?
Book cleanup is the process of correcting and organizing past financial records that are incomplete, inaccurate, or months behind. If your books haven't been properly maintained - or were set up incorrectly - a cleanup gets you back on solid financial footing. You need it if you're behind, confused by your numbers, or preparing for tax season.
Do you work with clients remotely?
Yes. Through QuickBooks Online, I work with clients anywhere in the United States. The process is completely seamless - you always have full visibility into your books and direct access to me, regardless of where your business is located.
What industries do you serve?
I serve a wide range of industries including real estate, construction, medical and dental, legal, retail, hospitality, nonprofits, property management, automotive, consulting, transportation, and many more. If your industry isn't listed, reach out - chances are I can help.
How much does bookkeeping cost for a small business?
Pricing is based on your business size, monthly transaction volume, and the services you need. Every engagement starts with a free consultation so I can give you an accurate, personalized quote with no surprises. Reach out to discuss your specific situation.
How do I get started with Ferrara Bookkeeping?
Simple. Book your free 30-minute consultation using the button on this page. We'll talk about your business, your books, and exactly how I can help. No pressure, no obligation - just a real conversation about getting your finances in order.
Your Books Won't Fix Themselves.
But I will.
Join small business owners across Las Vegas and beyond who trust Ferrara Bookkeeping & Consulting for clean books, accurate financials, and a bookkeeper who genuinely cares about their success. Your first consultation is completely free - and it might be the most valuable 30 minutes you invest in your business this year.
- Let's Connect
Ready to Get Your Books in Order?
Book a free 30-minute consultation - No Pressure. No Obligation. Just Clarity.
FREE CONSULTATION
PHONE
